In this article, we’ll delve into the future of employer branding and how to build a strong employer brand, with a specific focus on the financial services sector, to understand how we can bolster it in the coming years.
Given the fast-paced developments in the job market and the shift in employee expectations, employer branding is more important now than ever before. A LinkedIn survey revealed that 75% of job seekers consider an employer’s brand before applying for a job.
So, let’s dive in and explore how we can build a robust employer brand for financial services in the coming years.
9 Tips on How to Build a Strong Employer Brand for Financial Services
1. Understand the Financial Services Candidate
Understanding the types of candidates you want is crucial before commencing your employer-branding endeavour. You need to comprehend their motivations, values, and aspirations.
Financial services professionals often value stability, opportunity for progression, and a competitive salary package above all else. Use these insights to tailor your employer branding content and employer value proposition (EVP) specifically to their career aspirations, values, and needs.
Creating candidate personas can assist you in customising your branding efforts to your target audience’s specific needs and wants.
2. Showcase Career Progression
Financial services professionals often seek roles where they can grow and advance. Highlight clear career paths within your organisation, and showcase stories of employees who have climbed the ladder.
This demonstrates that you invest in your employees’ futures.
3. Promote Ethical Conduct and Transparency
The financial services sector has seen a renewed focus on ethics and transparency in recent years. Job seekers are attracted to companies that prioritise ethical conduct and open communication.
Make sure your employer branding efforts emphasise your firm’s commitment to these principles.
4. Highlight your unique value proposition
What sets your company apart? Is it your innovative fintech solutions, diverse portfolio of services, ethical banking practices or exceptional employee benefits?
Establishing your unique value proposition (UVP) is a vital step. Your UVP is the unique combination of benefits and values that your firm offers to employees, which could range from a great company culture to commitment to diversity and inclusion.
Communicate this clearly in your branding material to appeal to top talent.
5. Leverage your employees
Current employees are your best brand ambassadors as they can provide authentic testimonials about working in your organisation. Encourage them to share their experiences on social media or your company website.
6. Leverage your Fintech Investments
Showcasing your investments in fintech can make you a more attractive employer.
Financial professionals want to work for companies that are at the cutting edge of technology, as this provides them with opportunities for skill development and innovation.
7. Promote diversity and inclusion
A strong employer brand showcasing a commitment to diversity and inclusion will attract diverse candidates and benefit your business in the long run.
According to recent research by McKinsey, companies in the top quartile for board-gender diversity are 27% more likely to outperform financially than those in the bottom quartile. Similarly, companies in the top quartile for ethnically diverse boards are 13% more likely to outperform than those in the bottom quartile
8. Develop a Strong Online Presence
Financial services professionals, particularly those in the younger demographic, are likely to research companies online before applying.
Make sure your website, social media platforms, and online reviews reflect your employer brand accurately and appealingly.
9. Continuous Evaluation
Finally, regular checks on key metrics like candidate quality, cost-per-hire, time-to-hire, and employer brand awareness are essential. They will help reassess the effectiveness of your strategies and tweak them for better results.
Partner with 360 Search for Specialise Financial Services Recruitment Solutions
Are you ready to adapt to the latest recruitment trends in the financial services sector? At 360 Search, we offer tailored solutions to help you attract and retain top talent. Book a free consultation with us to explore how we can support your hiring needs and drive your business forward. Contact us today to get started!
