At 360 Search, we know that navigating your next career move means more than ticking boxes; it’s about telling the right story to the right people. Your cover letter is often your first chance to do exactly that.
Whether you’re exploring roles in insurance, fintech, asset management, pensions or compliance, a tailored, well-written cover letter can elevate your application and set you apart in a competitive market.
Drawing from our experience connecting candidates with significant career opportunities, we’ve compiled 7 helpful tips for approaching your cover letter with confidence and purpose.
#1. Always tailor it
As specialist recruiters, we regularly see the difference a personalised approach makes.
Address your letter to the correct hiring manager wherever possible (we can often provide this insight), and align your content with the specific role and company. Employers want to know not just that you want a job, but that you want this one.
At 360 Search, we work closely with both candidates and employers, so we can often guide you on how to best frame your experience based on what the hiring manager is looking for.
#2. Lead with impact
Start with clarity. Mention the position you’re applying for, how you heard about it (especially if we’ve introduced you), and what excites you about the opportunity.
As consultants who spend time getting to know you and your goals, we can help you hone this opening so that it communicates enthusiasm while keeping it professional and polished.
#3. Align with the role, not just your experience
Your CV lists your past. Your cover letter should highlight your fit.
In niche industries like financial services, culture fit and long-term potential matter. Use your letter to draw connections between your skills and the business’s current goals.
We can help you pinpoint the real priorities behind the job description so you can show how you’ll solve problems, not just fulfil duties.
#4. Be concise but strategic
Hiring managers in our network read dozens of applications daily. A clear, direct letter that runs no longer than a page is far more effective than one that tries to say everything.
Prioritise your most relevant qualifications and avoid repeating your CV. Let your voice come through; professional but warm.
#5. Speak to the employer’s needs
The strongest cover letters come from candidates who understand the bigger picture.
We share key insights about the company’s growth stage, challenges, and hiring motivations. Use this knowledge to demonstrate how your contribution would make an impact, not just how the role would benefit you.
#6. End with a purpose
Close confidently. Express your interest in moving to the next stage, thank the employer for their consideration, and sign off professionally.
If you’re working with a 360 Search consultant, mention your ongoing communication with us; it shows your engagement and helps ensure a smoother follow-up process.
#7. Use our expertise
We don’t just place people, we prepare them.
Every candidate we represent is supported with practical resources, interview preparation, and CV and cover letter guidance. If you’re unsure how to frame your achievements or structure your letter, your consultant is here to help craft a version that reflects your value and aligns with employer expectations.
Start opening the right doors
A great cover letter doesn’t happen by accident. It’s the product of self-awareness, research, and strategic communication.
At 360 Search, we see firsthand how a well-crafted letter can open doors, not just to interviews, but to opportunities that align with your long-term career goals.
Looking for feedback or want to discuss how to tailor your letter for a specific role? Speak to one of our experienced consultants; we’re here for every step of the process, from first draft to final offer.
